Dirk Denzer - Varieté - und Showproduktion Deutschland

To hold on to customers you need to captivate them.

For approx. twenty years we have been designing and putting together challenging and creative programs as customer captivation activities for lots of well-known companies. Events of all sizes, from Variety and entertainment in intimate environments to festive gala shows for a few thousand guests. Goal-orientated programs, incorporated into the existing marketing concept, artistically and technically adapted to any location imaginable. Which though with any variation always have a long-lasting effect – because they fascinate and unleash enthusiasm.

Die ZF Trading Gala Events

ZF-Trading-BeispielThis event is held every two years for 400 of the most important customers from the automotive industry. The evening galas with excellent international Variety artists wow guests but also leave enough time, space and energy for intensive discussions. And for an exquisite dinner. At the “Bockenheimer Depot”, a listed historic building from 1900 that was once a depot of the Frankfurt tramway, highlights from Dirk Denzer’s “Varieté Traumschmiede” were staged.

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Das WestLB Varieté

Video: Das WestLB Varieté

West-LB-BeispielThis top-class event for 500 top WestLB customers took place each year. A separate theme was developed for the Variety show at each event, with the theme being geared towards the company’s latest marketing message. The artistic framework program was also accurately adapted to the respective theme, as were the Rheinmetallhalle and hall 3001 locations in Düsseldorf, as well as the historical town hall in Wuppertal.

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MTU Friedrichshafen - The MTU Waterworld

mtu_beispielEvening gala dinner for the navigation business division with 300 top international customers. The event was held as part of the “SMM Shipbuilding, Machinery & Marine” trade fair at the Magnus Halle, a stylish building between Elbbrücken and Hamburg harbor. With the slogan “MTU Waterworld”, an event was put together based completely on the theme of water. Elaborate light and water projections, “Aqua Sounds” a live band and artists in imaginative large costumes ensured a truly mystical maritime atmosphere reigned.

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Volkswagen Zagreb – The Volkswagen kick-off event.

VW-Zagreb-BeispielAn event for 600 customers as well as guests from politics and media as part of the “Zagreb Auto Show”, the biggest automotive trade fair in the region. There were just four weeks for design, planning and realization. The massive double hall of the Volkswagen Group and its brand world formed the backdrop to the kick-off event the evening before the start of the trade fair. Here, the illustrious guests were swept away into the innovative technical world of VW with a fascinating laser show that was projected onto a curtain of water.

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