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You don’t need opposites to attract visitors.
An audience magnet is far more useful here. In the form of an attractive tradeshow directly on the trade fair stand for example. Customized and adapted to the strategy and brand world. In order to be able to promote product and brand messages in an interesting way, to develop sales discussions, or simply to attract a crowd.
For years we have been developing and creating harmonious, creative ideas and concepts that are geared specifically towards the problem. Bringing emotion to the brands and products and revealing lasting messages that naturally adapt to the respective possibilities of the stand. We offer central shows on large and small stages, or shows in the crowd. And we have also been entrusted with press events, get-together parties and events lasting several days abroad and at home.
Tradeshows and after-tradeshow parties on six consecutive days at R&T, the world’s largest trade fair for roller blinds, gates and sun protection technology in Stuttgart. Each day, three different show acts lasting a maximum of six minutes were shown on the hour, with eight daily presentations. Up to a thousand industry experts then pushed their way through to the trade fair stand, even though there were “only” five hundred seats available.
Back in 1999 Dirk Denzer Performing Arts put together a customer event at the Hannover trade fair for Schaeffler KG every two years. A variety program was staged at the stand for 300 to 800 international customers, each time with a new program design. Artists who performed directly in among the crowd were used here because a stage could only occasionally be erected for this event.