You don’t need opposites to attract visitors.

An audience magnet is far more useful here. In the form of an attractive tradeshow directly on the trade fair stand for example. Customized and adapted to the strategy and brand world. In order to be able to promote product and brand messages in an interesting way, to develop sales discussions, or simply to attract a crowd. For years Dirk Denzer Performing Arts has been developing and creating harmonious, creative ideas and concepts that are geared specifically towards the problem, giving brands and products emotional appeal and anchoring messages for the long-term and, of course, adapting to the respective opportunities and the stand architecture. We offer central shows on large and small stages, or shows in the crowd. Our range of services also includes press events, get-together parties and events lasting several days abroad and at home.

Schaeffler AG - Schaeffler tradeshow event.

The goal: Bringing together people, brands and companies, creating a pleasant environment for discussions, rounding off the trade fair day in an entertaining way

Services: Ideas, concepts, programs, production, staging, technical implementation

Event: Back in 1999 Dirk Denzer Performing Arts put together a customer event at the Hanover trade fair for Schaeffler AG every two years. A Variety program was staged at the stand for 300 to 800 international customers, each time with a new program design. Artists who performed directly in among the crowd were needed here because a stage would only occasionally be erected for this event. Close-up artists were hired who offered top-class close-up Variety: From walk acts to power acrobats, from various entertainers and artists to jugglers, magicians and Variety comedians. The extensive light and sound technology also required creative solutions on the cramped trade fair stands demand for creative solutions – the technology was mounted onto wheels and could thus be moved around as necessary.



Röthleiner Straße 11 , 97525 Schwebheim, GERMANY
Tel. +49 (0) 9723-930295, Fax +49 (0) 9723-5359

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