The goal: Bringing together people, brands and companies, creating a pleasant environment for discussions, rounding off the trade fair day in an entertaining way
Services: Ideas, concepts, programs, production, staging, technical implementation
Event: Back in 1999 Dirk Denzer Performing Arts put together a customer event at the Hanover trade fair for Schaeffler AG every two years. A Variety program was staged at the stand for 300 to 800 international customers, each time with a new program design. Artists who performed directly in among the crowd were needed here because a stage would only occasionally be erected for this event. Close-up artists were hired who offered top-class close-up Variety: From walk acts to power acrobats, from various entertainers and artists to jugglers, magicians and Variety comedians. The extensive light and sound technology also required creative solutions on the cramped trade fair stands demand for creative solutions – the technology was mounted onto wheels and could thus be moved around as necessary.