Goals: Create and stage an original exhibition show, arouse interest in SolarWorld AG’s new product, "bifacial solar energy modules", and its originality (bifaciality) in an artistic manner and make the aforementioned tangible.
Achievements: Fair trade show design, show design, selection of artistes, stand builder's briefing.
Event: Intersolar Europe is the world’s leading exhibition for the solar industry and its partners. International solar power technology group SolarWorld introduced its bifacial solar power modules as a highlight at its fair trade stand. The use of reflective irradiation on the underside of the modules allows up to 25% more yield depending on the ground underneath. The company commissioned a tailor-made exhibition show to properly present the special effects of the bifacial technology.
Dirk Denzer Performing Arts managed this perfectly by staging a unique trampoline performance against a wall. The artistes put on a double tramp-house acrobatic performance several times daily over the three days of the exhibition with spectacular tricks on both sides of a wall placed outside of the exhibition building. They went up the wall vertically, free-fell backwards, and presented breathtaking tricks and combinations.