2/20/2013 – Dirk Denzer presented and produced the traditional customer event for ZF Services on the evening before the Automechanika trade fair in Frankfurt.
It was a particular challenge to artistically design the 3rd customer gala event in a row for approximately 400 international partners and customers of ZF Services. According to ZF Services event manager Annelore Biergans, who was responsible for the project, the preceding event had laid down a marker and had raised expectations of the event accordingly in advance. The aim was to surprise anew and produce first-class entertainment along with central brand messages. For the first time, a central part of the concept was the use of a large video wall, on which some of the content corresponded directly to the artist’s acts.
Ultimately, however, it was above all the first-class artists who knew how to inspire the audience anew: international music comedy, avant-garde balancing art and fast-paced airtrack group artistry. Dirk Denzer presented the event in English and played music together with the gala band Groove Connect.