6/6/2013 – Dirk Denzer managed both international dealer days for the Fricke Group at its location in Heeslingen, near Bremen.
The two-day international dealer event took place in Europe’s largest central spare parts warehouse for agricultural technology, the Granite Logistics Center in Heeslingen. At this special location, both dealer events were produced and implemented in a sophisticated manner. The Granite Logistics Center belongs to the Fricke Group, which has employees in 17 countries.
In addition to the international artist program with high-caliber participants, Dirk Denzer and his team were responsible for the smooth flow of both days, management, production and presentation. Here, there a new challenge to deal with: for the first dealer event day, which was aimed particularly at the Czech and Polish dealers, two presenters from the Czech Republic and Poland respectively were hired for the first time. The two ladies overcame the language barriers outstandingly and for us, too, the somewhat challenging briefing and the more complicated communication ran smoothly.
The second event evening for the dealers from Austria, Switzerland and Germany was presented by Dirk Denzer, who arranged the official part with the Fricke management as an entertaining and enthralling talk show and entertained the guests of the evening outstandingly together with the international top acts.